My Role


Bot Builder


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1 UX Designer
1 Project Manager
5 Developers
1 QA


Overall: 8+ months
Discovery & Research: 2+ weeks
Design & testing: 8 weeks

Problem Statement

Brands face the challenge of connecting with their audience in a personalized and efficient manner. Traditional communication channels often lack the agility and interactivity demanded by modern consumers. The need for intelligent chat and conversational applications becomes paramount in enhancing customer engagement.


BotCentral - Redefining Conversational Experiences

BotCentral is an AI platform designed to empower brands to create intelligent, chat, and conversational applications. It bridges the gap between brands and consumers, offering a dynamic and interactive communication channel.

Key Features:
Intelligent Chat: Leverages AI to facilitate intelligent and context-aware conversations.
Customizable Applications: Enables brands to tailor chat applications to their specific needs.
Scalability: Designed to handle the demands of both small and large-scale conversational interactions.


Empower brands to enhance customer engagement and streamline communication through intelligent and customizable chat and conversational applications. Provide a platform that fosters meaningful interactions, improving customer satisfaction and brand loyalty.

  1. Chatbot Developers:

    • Role: Professionals responsible for creating, designing, and developing chatbots.

    • Needs: Advanced features for bot creation, customization options, and a seamless interface for designing conversation flows.

  2. Marketing Managers:

    • Role: Individuals overseeing marketing strategies and customer engagement.

    • Needs: Easy-to-use tools for creating marketing-oriented chatbots, customization options for branding, and analytics to measure engagement.

  3. Customer Support Managers:

    • Role: Professionals managing customer support operations.

    • Needs: Chatbot features for handling common customer queries, integration with support systems, and analytics to assess bot performance.

  4. Small Business Owners:

    • Role: Entrepreneurs or small business owners looking to implement chatbots for customer interaction.

    • Needs: Simplified bot creation processes, affordability, and tools for basic customer engagement.

  5. UX/UI Designers:

    • Role: Design professionals responsible for creating visually appealing and user-friendly interfaces.

    • Needs: Customization options for the chat interface, the ability to design user-friendly conversation flows, and integration with design tools.

  6. Data Analysts:

    • Role: Professionals analyzing data generated by chatbot interactions for insights.

    • Needs: Access to detailed analytics, reporting tools, and integration capabilities with data analysis platforms.

  7. IT Administrators:

    • Role: Professionals responsible for the technical infrastructure and integration of chatbots.

    • Needs: Seamless integration with existing systems, security features, and scalability for enterprise-level deployment.

  8. Business Owners/Executives:

    • Role: Decision-makers at the executive level overseeing overall business strategy.

    • Needs: High-level analytics and performance reports, insights into how chatbots contribute to business goals, and scalability for large-scale implementation.

Design Process
  1. User Research:
    Conducted market research to understand the challenges brands face in customer communication. Explored user preferences and expectations in conversational interfaces.

  2. Ideation and Prototyping:
    Collaborated with stakeholders to ideate features catering to diverse industry needs. Prototyped customizable interfaces, ensuring flexibility and ease of use.

  3. Iterative User Testing:
    Conducted iterative testing sessions to gather feedback on prototype applications. Refined interfaces based on user feedback, focusing on clarity and user-centric design.

  4. Customization and Integration:
    Worked closely with development teams to ensure customization options align with brand identities. Integrated AI capabilities seamlessly for intelligent and context-aware conversations.

Key Takeaways
  1. User-Centric Customization: Prioritized customization features to ensure brands could tailor applications to their unique requirements.

  2. Intelligent Conversations: Integrated AI capabilities for dynamic and context-aware conversations, enhancing the user experience.

  3. Scalability for Growth: Designed a platform capable of growing with brands, from startups to established enterprises.

  4. Collaboration for Success: Collaborated closely with both stakeholders and development teams for a holistic and effective solution.

  5. Ongoing Support and Evolution: Recognized the dynamic nature of user needs and technology, providing continuous support and updates.


BotCentral stands at the forefront of transforming brand-consumer interactions. By combining intelligent chat capabilities with customizable interfaces, it empowers brands to create meaningful conversations, fostering stronger connections and driving customer satisfaction.

After LivePerson acquisition, BotCentral reimagined and renamed to Conversation Builder
UX Problems Conversation Builder Addressed

Users faced difficulties in creating and managing thousands of high-volume conversational bots.

User Pain Points:
Complex bot creation processes.
Limited customization options.
Challenges in understanding conversation flows.

UX Design Solutions
  1. Streamlined Bot Creation:
    Simplify the bot creation process for users of all skill levels.

    Introduced a guided, step-by-step bot creation wizard.
    Provided clear instructions and tooltips at each stage.

  2. Intuitive Conversation Flow Builder:
    Enhance the user's ability to design intricate conversation paths.

    Implemented a drag-and-drop interface for creating conversation nodes.
    Enabled easy connection and visualization of conversation paths.

  3. Customization Options:
    Allow users to tailor the appearance and behavior of their bots.

    Introduced customizable chat interfaces and themes.
    Provided options for personalized bot avatars and branding.

  4. User Education and Support:
    Address challenges in understanding and utilizing advanced features.

    Developed comprehensive tutorials and documentation.
    Integrated in-app tooltips and guidance for a seamless learning experience.

Results and Impact

Positive User Feedback: Users reported increased satisfaction with the simplified bot creation process.

Higher Bot Adoption Rates: A noticeable uptick in the number of created bots post-implementation.

Reduced Support Queries: Improved user education led to a decline in support-related inquiries.

User Testimonials

"BotCentral transformed how we engage with our customers. Creating bots is now a breeze, and the customization options allow us to truly reflect our brand personality."
- Marketing Manager

"The intuitive conversation flow builder made a significant difference in our ability to design complex interactions. BotCentral's UX design is a game-changer!"
- Chatbot Developer

Key Takeaways
  1. User-Centric Iteration: Regularly gathered user feedback and iteratively improved features based on insights.

  2. Empowering User Creativity: Provided tools and options for users to express their brand identity through conversational interfaces.

  3. Accessibility and Education: Ensured that users of all levels could comfortably navigate and utilize the platform through comprehensive educational resources.

  4. Continuous Improvement: Recognized the dynamic nature of conversational AI and committed to ongoing enhancements to stay at the forefront of user expectations.


The evolution of BotCentral reflects a commitment to providing not just a tool but an experience. Through user-centric design, iterative improvements, and a focus on empowerment, BotCentral stands as a testament to the transformative power of UX in the realm of conversational applications.

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