Product (UI/UX) Designer with 17+ years of professional experience. Passion for innovating and crafting human-centered digital solutions.

Projects

Just a few cherry picked projects to demonstrate my work and processes involved. Additional projects available upon request.

Tools Used: Figma, Google Meet
My Role: Research, Design, Prototype, Test, Iterate

Tools Used: Figma, Zoom
My Role: Research, Design, Prototype, Test, Iterate

Tools Used: Figma, FigJam, Google Meet, Google Sheets, Google Forms
My Role: Research, Design, Prototype, Test, Iterate

Dark purple to red to orange gradient

Process


1
Research
Understand the target audience, their needs, and the project goals. Conduct user interviews, surveys, and competitive analysis.

2
Define
Create personas to represent different user types. Establish user goals and define the scope and objectives of the project.


3
Ideate
Generate ideas and potential solutions. Conduct brainstorming sessions and create wireframes to visualize concepts.

4
Prototype
Develop interactive prototypes to test the design concepts. Gather feedback and iterate on the prototype.


5
Test
Conduct usability testing with real users to identify issues. Analyze user feedback and refine the design accordingly.


6
Implement
Work closely with developers to implement the final design. Ensure that the design is faithfully translated into the actual product.

7
Evaluate
Conduct post-launch evaluations and gather user feedback. Use analytics to measure the success of the design against predefined goals.


8
Iterate
Based on user feedback and post-launch data, make iterative improvements. Continuously refine and enhance the user experience over time.

Worked closely with C-level, VPs, product owners, managers, developers throughout the design process. Often revisit earlier stages to enhance the design based on new insights and feedback, making it an ongoing cycle of improvement.

Paul Rand

Design is the silent ambassador of your brand.